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Tata Pr1ma Concept

The Tata Nano is definitely not the kind of car that catches a lot of buzz. However the Pr1ma Concept, revealed at the Geneva Motor Show, is. With this concept Tata Motors has taken a huge step forward. The vehicle was designed byPininfarina , and offers an indication of how the next generation of Tata saloons might be interpreted. The focus is on the distinctive, elegant design.

Tata Pr1ma Concept

Conceived to provide a luxurious level of comfort, this 4-door has a straight-forward but very refined design. All this combined with twisting lines give the car the personality of a coupe. It is a solution that immediately adds value, compared to the basic essential design usually associated with the Tata brand.

Tata Pr1ma Concept

The Tata Pr1ma addresses a higher segment of drivers; the external and internal measurements are larger than those of the Indigo , thanks in part to a longer wheelbase. The design balances fluidity and tension, and the result is an elegant look, that manages to be both classic and modern. This type of creation is what the Indian automaker needs to elevate themselves to the next level of automotive manufacturing. You may even see them popping up here in the U.S.

Press release after the jump.

Press release

The Tata Motors Limited stand hosts the world première of the Tata Pr1ma (Italian for “First”), a styling model designed and built by Pininfarina for the Indian company, first official project - hence its name - of the Tata-Pininfarina cooperation in the fields of research, design and engineering. As part of a strategy outlined early in 2008, Pininfarina has set itself the goal of establishing itself in India where it offers its design and engineering services to local carmakers.

Tata Pr1ma Concept

Based on the platform of the first Indian saloon, the Tata Indigo, the Tata Pr1ma designed by Pininfarina offers an indication of how the next generation of Tata Tata saloons could be interpreted, with a distinctive, elegant design. Conceived to provide luxurious comfort, this 4-door model has a sober but very refined design, combined with sinuous lines that give the car the personality of a coupe. It is a solution that immediately adds value, compared to the essential design usually associated with the Tata brand.

The Tata Pr1ma addresses a higher segment, and the external and internal measurements are larger than those of the Indigo, thanks to a longer wheelbase (2700 mm). The design balances fluidity and tension, which is visible in the lines that run from the front to the rear of the car. The result is an elegant look, and proportions that are both classic and modern.


The model’s sleek silhouette conveys dynamism and a strong temperament. The long wheelbase creates a generous amount of room inside, underlined by the uninterrupted profile of the doors, a clean, strong blend of the best ideas of Pininfarina design. Without limiting the space inside, the tapered rear end and inclined passenger compartment convey the feeling of a coupe, underlined by the refined treatment of the pillar, an element that is typical of Pininfarina styling and sportiness.

The front view and the shape of the rear light clusters merge into the distinctive lines of the car’s design, underlining its presence and dimensions. The roof stretches towards the front, conveying a sense of power and force. Each detail has been studied with care, not to decorate, but to underline the basic theme of the design and to raise the profile of the Tata logo.

Tata Pr1ma Concept



1 comments:

An attempt to turn a cheap sedan into a CLS-look-alike is something I wouldn’t expect from the likes of Pinanfarina.

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