The US Open is up in full swing at the moment and while most of us car nuts don’t really put too much stock on who’s winning and who’s been eliminated, we do like to take advantage of the fact that Lexus is one of the tournament’s main sponsors and as such, should have a couple of marketing ploys up its sleeve.
And you can bet your bottom dealer that we were right.
For those who’re looking at these photos for the first time, you’ll probably recognize that car as a Lexus IS 350 decked in some pretty hideous yellow-green paint. But upon closer inspection, you’ll realize that the color didn’t come from some paint, but it’s actually the material used in tennis balls. Pretty cool, isn’t it?
This isn’t the first time Lexus has resorted to some sort of cross-marketing with a sports tournament. Last year, Lexus was also the official vehicle of the US Open of golf and guess what they did? They rolled out an LS 460 L with a golf ball-dimpled exterior!
We’re guessing that these cars are just for publicity and won’t be going out the market anytime soon. We can imagine what’s going to happen to the IS 350 if it gets drenched in rain. You’re going to need a whole lot of blow dryers to dry that baby out.
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