Tesla and Fisker have different approaches to selling their electric vehicles.

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Fisker Automotive and Tesla Motors are very similar in their intent to mass-produce electric vehicles for a wide range of consumers, but how they are planning to get the public behind the wheel couldn’t be any more different.

Fisker plans on licensing their products to already established dealerships to sell their Karma Sedan and Karma Sunset convertible. This will streamline the process from the initial manufacturing to the final sale of the electric vehicles. Benefits of this approach include established logistics and knowledge of what it takes to sell to the local clientele.

Tesla and Fisker have different approaches to selling their electric vehicles.

On the other hand Tesla dealerships will be owned and operated by the environmentally friendly automotive manufacturer. This will give them more control over the sales and service aspect regarding the open air Roadster and Model S sedan. This approach is a risky one because at the moment Tesla only has outlets in California, but with an added cost are planning to open retail outlets in major population centers around the U.S. in places like Chicago, New York, Seattle and Washington D.C.; and across the pond in London.

Source: autoblog

8 comments:

Liberace would have fallen immediately in love with this car!

These two electric car companies based in California are targeting a market share that will compete with the bigger car companies. Hope they make it well since their line up are good and exciting too

What I have hear about Fisker is that the company intends to develop other products at some time in the future, all of which will feature a plug-in hybrid technology it calls "Quantum Drive", developed by Quantum Technologies. So the option to take a local stable market must be part of this big preparation.

Well we could not exactly say who will make a good market by the end of the year. Tesla’s very ambition is to go beyond America. I think their product line is competitive and for sure they can make a sale in Europe the marketing course will not change in few months.

Fisker On November 3, 2008, indicated in its press release that an arbitrator has issued an interim award finding in favor of Fisker Automotive, Inc. and against Tesla Motors Inc. on all claims. Thus their move to have the Karma Sedan and Sunset licensed is the best way to keep their local market.

Just a little backgrounding here with these two California -based comoanies for hybrid cars. On April 14, 2008, Tesla Motors filed a lawsuit against Fisker Automotive, alleging they stole Tesla’s technology and are using it to develop their own hybrid car, the Fisker Karma, which was announced at the Detroit Auto Show in January, 2008. Tesla’s suit claims that the design work done for the Model S by Fisker Coachbuild was substandard, and that Fisker diverted its best ideas to the Karma.

If you still remember Fisker Karma is a plug-in hybrid sportscar shown at the North American International Auto Show in January 2008. Fisker intends to sell its Karma PHEV in late 2009 in the US and in the second quarter of 2010 in Europe. The base price is 78,780 euros. Now with a more concervative approach it is hope that this plug-in car makes a good market entry.

The risky move of Tesla can only be proven effective if the sales team can pull it up. While for the Fisker, maybe going a little conservative at this period is not bad at all.

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