Fisker Automotive and Tesla Motors are very similar in their intent to mass-produce electric vehicles for a wide range of consumers, but how they are planning to get the public behind the wheel couldn’t be any more different.
Fisker plans on licensing their products to already established dealerships to sell their Karma Sedan and Karma Sunset convertible. This will streamline the process from the initial manufacturing to the final sale of the electric vehicles. Benefits of this approach include established logistics and knowledge of what it takes to sell to the local clientele.
On the other hand Tesla dealerships will be owned and operated by the environmentally friendly automotive manufacturer. This will give them more control over the sales and service aspect regarding the open air Roadster and Model S sedan. This approach is a risky one because at the moment Tesla only has outlets in California, but with an added cost are planning to open retail outlets in major population centers around the U.S. in places like Chicago, New York, Seattle and Washington D.C.; and across the pond in London.