As a relatively new brand in the auto industry, Tesla has, for the most part, been a local US brand. But don’t sleep on the boys from California just yet; the brand has taken a big step in becoming more globally recognized after opening its first showroom in Asia.
The showroom, which is located just outside of Tokyo, is the brand’s first in the Asian continent. Opening its first store in Japan is a very sensible choice for Tesla considering that it puts them closer to their corporate partner, Toyota, who recently made a $50 million investment on the California-based automaker while also inking another $60 million deal for Tesla to help Toyota in the development of an electric RAV4 SUV.
Yet despite the opening of the store in Tokyo, the company is tempering their expectations as far as how many cars they’re going to sell. The only model that is currently available in the Tokyo dealership is the Roadster and the price tag attached to it - $150,000 – is two/thirds more expensive than what it costs in the US. That being said, Tesla has one thing going for it in Japan: electric vehicles are tax-free and eligible for government incentive cash payments in the country thereby curtailing the Roadster’s price tag by $40,000, giving it an end price of somewhere similar to its retail price in the US.