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The Dodge Durango's Death will Bring About the Rebirth of the Jeep Wagoneer

The Dodge Durango has never really been one of the most popular SUVs in the market. Sometimes we automotive media even tend to forget it’s around. But the Durango certainly has its own group of enthusiasts that love them and buy a new one every few years, and rightfully so. The Durango has recently morphed into one of the better looking body-on-frame SUVs available, as well as one of the most utilitarian SUVs remaining on the market.

All of that aside, Dodge and parent company, Fiat , have decided that the Durango has run its course and it’s time for it to ride off into the sunset. There is no need to mourn its death, as its axing will bring about yet another cult classic that will don the same underpinnings of the outgoing Durango. This new model, according to an interview with Fiat CEO, Sergio Marchionne, by Automobile Magazine, will be dubbed the Jeep Wagoneer.

Yup, after nearly two decades have passed since the Grand Cherokee replaced it; the Wagoneer name is again being uttered by the brass at Jeep. With the Durango reportedly going the way of the dodo bird in 2016, we assume that the Wagoneer will arrive sometime in the 2015 model year to give it some time to catch on before cutting the Durango altogether.

In the same interview, Marchionne also let us know that Dodge will axe the Avenger for the second time, in 2014. This time around, the Avenger lasted only five model years, one year less than its original version. We were shocked to even see it return, so seeing it disappear is no surprise at all, despite that it was far less ugly than its original rendition.

As soon as we can get a hold of some info on the upcoming Wagoneer, we will update you further.


4 comments:

It’s just going to be resurrected in a way that will make it better under a different name.

It’s a great deal; Jeep is more known for the name per se because of the reputation they have built. I only wish that the automotive itself will create much noise.

I think that the change of its name will also bring luck to its sales. Honestly, when Jeep is mentioned, first things that come to mind are toughness, competitiveness, and reliability. Let’s just see how they’d struggle on redesigning it.

The Durango and Jeep Wagoneer are to co-exist in 2013 calendar year, but with the Jeep as a 2014. Also, the Avenger isn’t dying, just being replaced/redone and the styling is supposedly going to be a cross between the new dart, and the older, more popular Avenger.

Sources: Chrysler dealer employee, and .

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