Although the world is in a current economic state of turmoil, and most investments are rapidly losing their worth, it is nice to see that one automaker’s work is appreciating in value. One of the keys to the Italian super car builder Pagani ’s success is their consistently limited production numbers.
When the original C12 was launched almost a decade ago, it was listed for £200k, and with only four being made, ensure that there would always be a healthy supply v. demand curve for the original 12 cylinder Italian super car. Two years later when the C12 S was being offered for £330k, Pagani only made just 31 examples of the even faster C12.
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In 2005 when Pagani released the Zonda F , prices for the new car had more than doubled the asking price for the C12 from back in 2000. The super cars were now selling for £470k, and partly due to that fact that Pagani has only built 50 Zondas in the past four years their values remain steady. The brand has become so in demand that the track edition Zonda R is being sold for an astronomical £1.4M.
Even as prices for new Paganis is skyrocketing upwards, the used models are not only holding their value, but appreciating as well. An original C12 that sold new for £200k can demand an asking price of £300k. Not to mention that recently a Zonda F sold for nearly a million pounds, almost double the M.S.R.P. This is due to the limited production and healthy demand for the Italian super car, buyers see the Zonda as a stable investment that is less risky than conventional stocks and bonds.
You can have fun in it too, but then is it really an investment?