For those who know their American car history, they would know that the name ‘Pontiac’ is synonymous to ‘American original’.
For over 80 years, Pontiac has been responsible for producing some of the most iconic vehicles in the US, responsible for the likes of the Bonneville, the GTO, the Grand-Am, and the Firebird. But while Pontiac has enjoyed a remarkable run, spanning generations of Americans, the road has finally come to an end for Pontiac.
And as soon as the last production Pontiac vehicle - the Pontiac Solstice – rolls out of the plant, Pontiac’s doors will now forever be closed.
As some of you may have heard, the Solstice’s run in production ended up being short-lived, mainly because of the economic crisis that has gripped the US auto industry. As a result, the new targa-top Solstice, effectively the last of the Pontiacs, will not only become a collector’s item, but - barring a miraculous comeback by Pontiac – will also go down in the history as the last production Pontiac ever to be built.
Once the beacon of strength among US car makers, Pontiac’s dramatic fall from grace came as a result of the brand’s inability to keep up with the ever-evolving nature of the auto industry. While General Motors – Pontiac’s parent company – exhausted any and all efforts to revitalize the brand, the shifting preferences of American car consumers ultimately spelled doom for the once proud franchise.
But while Pontiac is on its way to the history books, it’s doing so the only way it knows how: in grand style.
The last line of Solstice’s produced by Pontiac, which according to Pontiac spokesman Jim Hopson would be around 1,100 when the plant ends production in July, would be given sequential ID numbers so that whoever gets their hands on one would know which of the 1,100 Solstice’s they’d have.
And while the current tag on these cars goes at about $31,000, it’s safe to say that it’s sentimental – and historical – value would be so much more.
After all, when a car brand was around when the Great Depression of 1928 happened, it’s safe to say that it has a mountain of history on its side. And as the final curtain of this history goes down, wouldn’t you want to say that you had the final chapter sitting on your garage?