The Alfa Romeo 4C’s highly anticipated U.S. debut later this year is drumming up all kinds of hype from a lot of dealerships looking to get a piece of the Italian sports car.
Talking to Auto News, Grady revealed that the two-seat, rear-wheel-drive sports coupe will only be sent to the best performing Fiat dealerships. Translation: those that don’t sell enough models are out of luck.
"The 4C is the first vehicle that comes at the end of this calendar year, and it’s going to go to the current Fiat dealers that are performing," Grady told Auto News.
"So if you’re selling and you’re taking care of your customer, you’ll be first up for Alfa Romeo."
There are two ways to look at this, shall we say, "condition" set by Chrysler. One, it could set off a competitive selling frenzy amongst a lot of Fiat dealerships in the U.S. just to get a piece of the 1,000 4Cs earmarked for the U.S. each year. On the flip side, you could see a virtual monopoly of the models by a select number of dealerships that are already ahead in the sales race of Fiat models.
Grady also said that he’s willing to be flexible to dealers that are confined by a limited location and can make the necessary adjustments to ensure that they’re not left out in the cold because of their circumstances.
Instead, he put out the condition that dealers meeting sales and customer service targets will still get Alfa Romeo franchises even if their stores are in malls, as long as they attach service departments before the Alfa Romeo models arrive sometime in 2015.