The hits just keep coming for Toyota .
Already facing a global recall of catastrophic proportions – around 8 million Toyotas have been recalled because of defective accelerator pedals – Toyota’s is bracing itself for another global recall, this time for the Toyota Prius.
Reports have been coming out in Toyota’s home country of Japan, particularly from the country’s biggest newspaper, Yomiuri, that the automaker is scheduled to announce the recall of its Prius line sometime in the next few days because of growing braking concerns that seems to have plagued the hybrid vehicle.
Contrary to the problems associated with other Toyota models, the problem with the Prius seems to be solvable through a software upgrade, which can be done rather easily and less time than the bigger accelerator issues that has afflicted a large chunk of Toyota’s fleet.
Nevertheless, the impending recall of the Prius is the last thing Toyota needs right now, especially after it has all but shattered its reputation as a safe and reliable brand. Where this goes is anybody’s guess, but the way things are going, it’s going to take a while before Toyota can re-establish its image and reputation that has been stained and tarnished to incredulous levels.