> 

Toyota Previews Dream Build Challenge Lineup for SEMA

Toyota is coming back to this year’s SEMA Auto Show , and it’s bringing along the Dream Build Challenge for an encore run.

Last year, the competition was won by NASCAR racer Kyle Busch, who took home the title for his work on the 2013 Toyota Camry, or as he later on christened it: the Rowdy Camry .

This year, another NASCAR driver, Parker Kligerman, will team up with Kyle Busch Racing to be one of the four participants in the complete custom build of four unique Toyotas. In the case of Kligerman, he has the task of using another Camry and create a rally-inspired version that has been dubbed the "CamRally".

Meanwhile, freestyle skier Simon Dumont will be teaming up with Oakley to work on a Toyota 4Runner , or as it will be built and called, the "Ultimate Dream Ski 4Runner".

Representing the world of Supercross are a pair of the sports biggest stars, Justin Brayton and Josh Grant, both of whom will collaborate with Joe Gibbs Racing Motocross to build the "Let’s Go Moto Tundra " pickup.

And finally, BMX rider Drew Bezanzon has the Toyota Corolla all to himself. He’ll still get help from Skullcandy to build what we can only imagine to be an audio box on wheels, thus its aptly named handle, the "Corolla Crusher".

All four entries will be in attendance at the SEMA Auto Show where just like last year, the fans get to decide which build stands out ahead of the pack.

Click past the jump to read about last year’s winning build, the 2013 Toyota Camry Rowdy Edition by Kyle Busch

2013 Toyota Camry Rowdy Edition by Kyle Busch

Toyota Camry Rowdy Edition by Kyle Busch

Built in collaboration with Detroit Speed Engineering, Kyle Busch took home top honors at last year’s Dream Build Challenge with the Rowdy Edition Camry.

The Camry S-based project came with a slew of body modifications, including the official "Rowdy" colors — red, white, and black — to go with a hand-formed, custom widebody kit; custom front and rear belly pans; DSE-designed and fabricated front air splitter and rear air diffuser; a custom, true dual exhaust system; and a new set of 18-inch Formula 43 RAD14 wheels wrapped in BF Goodrich G-Force Sport Comp 2 tires.

Inside, Busch and DSE made use of red and black leather Lexus IS F bucket seats while also adding an Advent Otocam3 DVD with rear-seat Michael Neighbors monitors.

Press Release

Torrance, Calif. (Sept. 26, 2013) – A NASCAR driver, a freestyle skier, a BMX rider and two supercross stars go head-to-head in a competition to create their ultimate dream rides. This year’s Toyota Dream Build Challenge invites a diverse group of Team Toyota athletes along with their big-time partners to modify vehicles, letting fans participate in the process and vote for their favorites at http://www.ToyotaDreamBuild.com. The fan favorite will earn bragging rights and the Toyota Dream Build Challenge Cup when the winner is revealed at the SEMA show in Las Vegas on Nov. 5.

The teams are:

NASCAR driver Parker Kligerman with partner Kyle Busch Motorsports, who will transform a 2013 Camry into a rally car dubbed the “CamRally.”

Freestyle skier Simon Dumont with partner Oakley, who will bring to life the “Ultimate Dream Ski 4Runner.”

BMX rider Drew Bezanson with partner Skullcandy, who will blend music and BMX themes to create the “Corolla Crusher.”

Supercross stars Justin Brayton and Josh Grant with partner Joe Gibbs Racing Motocross, who will completely outfit a 2014 Tundra and turn it into the “Let’s Go Moto Tundra.”

Each team will work with a custom build shop to bring its vision to life. Videos of the modification process and final competition entries will be available online at www.ToyotaDreamBuild.com beginning Sept. 26. Voting will begin Oct. 31 and continue for five days, with participants earning a chance to win daily prizes from the build partners and athletes. One lucky fan will have a chance at a dream trip to one of the Team Toyota athlete’s events. Television racing commentator and Top Gear USA host Rutledge Wood will announce the winning design at SEMA, with the results streamed live online for fans to watch.

“For everyone who has ever imagined designing the perfect vehicle for a favorite hobby or sport, the Toyota Dream Build Challenge makes that dream a reality,” said Ed Laukes, vice president of marketing communications and motorsports for Toyota. “What better place than the SEMA show to push the limits of the imagination and inspire creativity.”

Following the competition, all four vehicles will go on tour at events across the country. For more information about the Toyota Dream Build Challenge, visit http://www.ToyotaDreamBuild.com.



What is your take?

Back to top