Toyota Sequoia To Live...For Now

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There have been numerous reports that the Toyota Sequoia will be exterminated, but those appear to be false. The Japanese automaker’s SUV – which is built in Indiana – has seen a massive sales drop, down 36 percent from last year’s numbers.

Despite these horrid sales numbers, Toyota still feels confident in the big SUV.

“Sequoia continues to be a profitable, high-quality vehicle for Toyota and several years remain in the life of the current generation,” the automaker said in a release sent out to the media.

While the Sequoia is suffering, the 4Runner is flourishing. The three-row SUV has seen its sales double, to 21,953, in the first six months of the year.

The massive Sequoia will likely continue the way it is for a few more years and after that, it seems like that will be it for the SUV. We would expect the 2012 would be its last year.

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3 comments:

I guess the SUV is low in sales because costumers prefer to buy other type of cars. I feel sad for SUV, but at least, somehow, it still catches the attention of people, but only for a short period of time.

GM sales are down and everyone bashes them because they make full size trucks and SUVs and claim they don’t know what the market wants. Toyota’s full size SUV and truck sales are down and it’s just because the model is old and needs refreshing. Funny how two competing car companies spend R&D dollars on the same segment and one is viewed as stupid and the other is genius. Do gas prices and consumer buying trends not affect Toyota as they do GM?

The Sequoia is loosing buyers because the large SUV market is loosing buyers, because fuel economy and drivability mean more to the current consumer than sheer space. However, for those who’s family hauler needs over 100 cubic feet of cargo room and a massive towing capacity, the Sequoia is the car to buy, and for them the car should remain in production.

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