There’s no secret anymore that Triumph is planning a big coming back. And it seems that the first model to be revived is the TR. A new model, based on the classic TR4 will come as a premium alternative to the Mazda MX-5.
BMW will add to its portfolio by reviving a classic badge – and Triumph is top of the list. The historic British marque, which the maker took over when it bought MG Rover in 1994, would be a clear choice to market a rival for the new, Chinese-owned MG TF roadster. Just as the new MINI’s design was heavily influenced by the Sixties classic, a reinvented Triumph would be a retro remake.
BMW is committed to launching more premium models as it bids to gain a bigger slice of the most lucrative areas of the new car market.