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Triumph TR coming back?

There’s no secret anymore that Triumph is planning a big coming back. And it seems that the first model to be revived is the TR. A new model, based on the classic TR4 will come as a premium alternative to the Mazda MX-5.

Source: AutoExpress

BMW will add to its portfolio by reviving a classic badge – and Triumph is top of the list. The historic British marque, which the maker took over when it bought MG Rover in 1994, would be a clear choice to market a rival for the new, Chinese-owned MG TF roadster. Just as the new MINI’s design was heavily influenced by the Sixties classic, a reinvented Triumph would be a retro remake.

BMW is committed to launching more premium models as it bids to gain a bigger slice of the most lucrative areas of the new car market.


1 comments:

Oh I’ve been waiting on this bit of news since BMW kept the Triumph name after the sale. This is going to be a lot of fun. I know it’s no longer the same company, but if Triumph can make motorcycles in England that are competitive, reliable and cost effective, then I hope BMW can do the same with the cars. One problem though...THIS design is NOT gonna bring the marque back...trust me...NEXT DESIGNER PLEASE!

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