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Two is better than one: Mazda and Fiat team up for new roadster


Collaborative efforts aren’t anything new in the car world. Companies have been borrowing bits and pieces from each other for years, but lately it seems as though full blown projects are being split between companies to develop almost identical vehicles. Take Subaru and Toyota , for example. They joined forces to develop the new GT 86 /BRZ sports car that carry identical parts with different maker flares. Now Fiat and Mazda are jumping on board the team builder wagon to produce a new small roadster based on Mazda’s next-generation MX-5 rear-wheel-drive architecture.

The two companies will have to develop two differentiated, distinctly styled roadsters and each variant will be powered by specific proprietary engines unique to each brand. Both models will be built at Mazda’s Hiroshima, Japan, plant with production for Alfa Romeo envisaged starting in 2015.

"Establishing technology and product development alliances is one of Mazda’s corporate objectives and this announcement with Fiat is an important first step in that direction. It is especially exciting to be collaborating with such a prestigious marque as Alfa Romeo on a new roadster based on the next-generation MX-5, which is such an iconic vehicle for Mazda and recognized as the best-selling roadster of all time." said Takashi Yamanouchi, Mazda’s Representative Director and Chairman of the Board, President and CEO.

"This agreement clearly demonstrates our commitment to Alfa Romeo and the determination to grow it into a truly global brand. By partnering with Mazda Mazda , we will be co-operating with the recognized leader in compact rear-drive vehicle architectures in order to deliver an exciting and stylish roadster in the Alfa Romeo tradition. We are appreciative of this collaboration with Mazda and look forward to maintaining a fruitful and continuous relationship." said Fiat CEO Sergio Marchionne.



4 comments:

They do not need to compete; people are aware of Mazda and Fiat’s diversity.

They just have to set their mind on being successful, and nothing else.

Based upon reputation, I highly doubt that they will be able to exceed the Subaru – Toyota tandem.

Their plan sounds cool and effective, but let’s just see whether they will outshine Subaru and Toyota’s innovations.

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