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US to be 2014 Ferrari Enzo's biggest market despite price hike over original

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Next Ferrari Enzo will be powered by the same V12 engine as the F12

The Ferrari Enzo’s successor has been in the pipeworks for upwards of five years now and with its launch creeping closer and closer every day, additional details are being released frequently. The latest information to be released is in regards to sales of the car codenamed the ‘F70’ and just which markets Ferrari plans to targets with its latest halo car.

The U.S. has always been one of, if not the largest sales market for Ferrari. Ever since the brand’s inception in 1929, Americans have enveloped the Italian marque and as a result of this long history between duo, Ferrari aims to target the U.S. significantly. It also hopes it will be the car’s largest market when it goes on sale next year.

A company insider who was speaking to Bloomberg released the information as well as a few other juicy details including the new car’s rumored price of $850,000 in the U.S., which will put it right in the same realm as the incredible Porsche 918 Spyder . Even though the U.S. is said to be the F70’s largest market when deliveries begin in mid or late 2013, less than 100 units are expected to make their way here if the 399 units of the Enzo which were produced are a guide as to how many of its successor will be produced.

Ferrari expects the F70 to completely reshape the automotive industry as it should pave the way for other supercars to follow and if the rumors are to be believed, it’ll feature an incredible V12 engine pumping out 800HP by itself or 920HP when combined with the advanced KERS system.

Source: Bloomberg



4 comments:

U.S. Is a long time leader in car marketing. It’s no surprise if they will become the 2014 Ferrari’s biggest market.

U.S. Is a long time leader in car marketing. It’s no surprise if they will become the 2014 Ferrari’s biggest market.

Well, the change over the original has massively been better too. It’s only deserving of that consumption.

It’s because US is mainly the one that is obsessed with fast-running and powerfully-performing supercars. Obviously, Enzo’s specs isn’t the same weaker one before so this is what has resulted from its upgrade.

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