Video: An in-depth look at Lamborghini’s Ad Personam Personalization Program

Lamborghini is unlike any other car brand in a sense that each car they sell has the owner’s complete imprint in it.

Through Lamborghini’s Ad Personam exclusivity program, prospective buyers of the Murcielago LP640 and Gallardo LP560-4 can pretty much choose just about every other color combination they want their Lambos to look like.

Among the exterior colors being offered for both the Gallardo and Murcielago include Bullet Silver, Brilliant Black, Bordeaux Red, and Razorblade Gray. Buyers can also customize the interior leather upholstery and choose from a wide range of colors including, Andromeda Black, Champagne Gold, Snowflake White, and Acid Yellow. As for the color of the seams, Lamborghini’s Ad Personam program has that too. The choices include Corsett Black, Baseball Red, Sail White, Boxing Glove Blue, and a host of other neatly-named colors.

Buying a Lamborghini is a commitment in its own right. And if you’re going to make a commitment on a car, then you might as well make it suit your personality. That’s what the Lamborghini Ad Personam program does, and this four-minute overview video will tell you everything you need to know about it.