One of the most impressive commercials ever have been brought to our attention today. It is called Aston Martin ’Reverie’ and was made by Gentleman Scholar, a multimedia production studio based in Los Angeles. As you guessed it the video is about an Aston Martin model, but not any Aston Martin: a V12 Vantage .
The idea behind this commercial was to create something that encapsulated the ’power’, ’beauty’, and ’soul’ of the Aston Martin V12 Vantage. And they did. Next to speed and energy, the production company added stunning visual-effects, heavy explosions and morphing buildings, impressive landscapes and artistically lit cityscapes and they have created something that really manages to bring to our attention the essence of the V12 Vantage.
"From there we began to build our shots; moving cameras, animating the car, figuring out what and where our environments should be and look like. Our references introduced the car at dusk with a storm building on a desert horizon – taking on a sense of danger and anticipation. The use of CG allowed our imaginations to run free in terms of elegant camera moves and story-telling perspectives without worrying about the expense of helicopter shots and process trailers."