Video: Atom Cup Promo Sees Atom Pit Stop in London

When you’re trying to promote a racing series that isn’t as popular as Formula One, you need to think of something creative to get people’s attention.

Organizers of the AtomCup decided to do just that, taking to the busy streets of downtown London to perform, of all things, a pit stop. To be fair, the pit stop only came with a change of tires, which they did successfully before the red light turned green.

But what made this publicity stunt really successful was the throng of folks that seemingly stopped whatever it is they were doing to watch the Atom pit stop. And for the 30, or so, seconds it took to replace the tires, you could see everybody just transfixed on the AtomCup pit crew do their magic.

Since the AtomCup is the only race series built around the now-legendary Atom race cars, the series knows that getting exposure and drumming up some buzz is a sure way to catch peoples’ attention.

Well, judging by the looks on the faces of those bystanders, we’d say that it was a job well done.


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