Hot off winning the Green Car of the Year award, Audi is getting serious about the diesel burning boosted version of the A3 TDI compact hatch with their latest Superbowl commercial. The Green Police are out to crack down on every kind of consumer waste from shoppers using single use plastic bags at the supermarket to police drinking out of Styrofoam cups.
Some might say that the Green Police are going a little too far with their efforts to clean up the environment, however the commercial does make for some very funny situations that will hopefully leave new car shoppers here in the U.S. thinking a little differently about alternative fuels in their premium vehicles. Enjoy!
Press release after the jump.
Full Green Police Super Bowl ad by Audi
HERNDON, Va., Feb 5, 2010 - Green Police, the much-anticipated Super Bowl ad from Audi, debuted today in advance of its airing during the fourth quarter of the big game on Sunday.
Fans of the Audi Facebook page at www.facebook.com/audi had exclusive access Thursday evening to the Green Police ad in its entirety. The Facebook page also features other bonus material, including a download of the “Green Police” remix that the legendary rock band Cheap Trick did in studio to customize its classic song “Dream Police” for this Audi ad.
Today the entire world can view the latest Audi Super Bowl ad. The full Green Police ad will be available to view at the Audi of America Web site, www.audiusa.com, and on YouTube at http://www.youtube.com/user/greenpolice.
The Green Police Super Bowl ad provides a lighthearted take on the dizzying array of choices confronting those who want to adopt a green lifestyle and minimize their impact on the environment. The 60-second spot ends with the Green Police confirming that the Audi A3 TDI clean diesel is a green choice. The A3 TDI recently won the 2010 Green Car of the Year award presented by Green Car Journal and provides an EPA-rated 42 mpg on the highway — the highest fuel-economy number of any luxury car sold in the U.S. The clean diesel technology of the A3 TDI also reduces greenhouse gas emissions by 30%.
The Green Police spot will air near the game’s final two-minute warning of Super Bowl XLIV. This marks the third consecutive year that Audi has been a presence in the Super Bowl, which is known as much for its competitive advertising environment as for its on-field football heroics.