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Video: Audi Launches a New iPad App and Offers a Chance to Drive the R8

Along with the sick video above, which highlights that seven-speed S tronic auto-box and the sweet, sweet note of the 2014 R8 V10 , Audi also unveiled two new R8 -related items that may get fans of the supercar excited.

First up is the all-new "Audi Library" iPad app. This app allows you to configure a 2014 Audi R8 to your liking — or any Audi for that matter. Want a "Brilliant Red" R8 V10 with the S tronic transmission, "Lunar Silver" fine Nappa leather seating and an Alcantara headliner? The app can build it for you and get you a price. It also gives you access to tons of dynamic Audi content. You can download the app here.

Secondly, Audi has also announced that the #WantAnR8 program will return in October 2013. This contest calls on fans to add #WantAnR8 to a Twitter post. With this post, you are then entered in a drawing to have a day-long date with the 2014 R8, either in your hometown or on a racetrack. Sure, Audi isn’t handing you an R8 to keep, but a day with it is more than most of us would ever get a chance at.

Looks like Audi is pushing the new R8 pretty hard this year, so enjoy the extra goodies, folks.

Click past the jump to read more about the 2014 Audi R8 V10

2014 Audi R8 V10

Audi R8 V10

For 2014, the R8 V10 received a mild facelift that included a revised Singleframe grille, restyled air intake vents and redesigned front apron. Around back, the taillights are dynamic, giving the model a more upscale look.

Nestled behind the seats is a monster of a 5.2-liter, V-10 powerplant that pumps out 525 horsepower and 391 pound-feet of torque. This allows the R8 V10 to hit 60 mph in 3.7 seconds with a six-speed manual and 3.3 seconds with the seven-speed S tronic transmission.

AUDI BRINGS R8 TO LIFE WITH EXCLUSIVE CONTENT THROUGH NEWLY LAUNCHED AUDI LIBRARY iPad APP

Audi R8 V10
  • 2014 Audi R8 brought to life with animation and video content through a digital brochure in the all-new Audi Library iPad® app
  • Newly launched S Tronic video highlights the Audi R8’s exceptionally fast shifting transmission
  • The highly anticipated #WantAnR8 program returns

Audi of America celebrates its many passionate enthusiasts with the newly launched ‘Audi Library’ app for the Apple iPad®. The innovative app will offer Audi customers the opportunity to configure their own personal 2014 R8 V10 plus on the fully interactive digital brochure as well as access dynamic Audi content.

In conjunction with the new Audi Library app, Audi has released a new video on the lightning quick S tronic® transmission. The video engages and excites sportscar enthusiasts by highlighting the incredibly fast shifting seven-speed S tronic double clutch transmission on the track.

For a lucky few, the dream to drive the new 2014 R8 will become a reality. This October, one of the most successful Twitter campaigns of all time, #WantAnR8, returns to social media in a brand new way. The #WantAnR8 program allows contest winners the exclusive opportunity to borrow an R8 for the day either on the track or in their hometown. In two previous iterations, the contest generated record engagement with Audi fans seeing more than 100,000 mentions of the hashtag, #WantAnR8.

To watch the S tronic® video: http://www.youtube.com/watch?v=YFf_6C_7J2g

To download the Audi Library App: http://bit.ly/AudiLibrary



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