Usually a photo shoot implies the following: you take the car and shoot some pictures in the studio, and then comes the magic. By "magic," we mean Photoshop. For each picture taken in the studio, a very talented man will be behind the computer providing a different background.
This time, however, BMW decided it was time to do things differently. The company took the BMW M3 GT2 Art Car to a very cool location: on the famous Pulpit Rock (or Preikestolen), Norway. The images taken are part of a seven art car exhibition at the Stavanger Museum close to the actual shoot location.
The BMW M3 GT2 Art Car was designed by Jeff Koons who put together images of race cars, related graphics, vibrant colors, speed, and explosions. What he ended up with was a design that was meant to display power, motion, and bursting energy.