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Video: Ducati shoots three-minute short film at Pikes Peak by using an iPhone 4

All those high-powered HD cameras that are being used to shoot commercials won’t be looking particularly rosy after this pretty cool short film was shot at the Pikes Peak International Hill Climb with just aniPhone 4.

Okay, they used more than one iPhone, but honestly, we can’t tell the difference. Using only the iPhone 4’s built-in HD camera, the short film, which has been christened with the title “156 Turns”, takes us on a three-minute documentary on the challenges the Ducati team faced at Pikes Peak, complete with interviews, preparation highlights, and, of course, the race itself. It’s as good as any three-minute short film we’ve seen in a while and the fact that it was shot using an iPhone 4 is beyond remarkable to us.

Heck, if you can use something as little as an iPhone 4 and rely simply on post-production wizardry to create a commercial, then what’s the purpose of buying a hi-tech video camera that probably costs ten times as much as Apple’s new technological marvel?

So what if it’s only three minutes? The final product certainly speaks for itself.

Source: You Tube


10 comments:

Well, I would say that different kinds of camera have various usage. I don’t think that an iPhone can shoot a critical angle for a certain film. What I noticed was the angle of the iPhone camera is more of front view.

Wow! I can’t believe that they just used an iPhone to shoot this short film. It just speaks on how high-tech was this gadget. I would say that this is such an awesome invention.

Technology wise, it was awesome! What a wonderful short film! Now, they’re targeting two brands on this flick.Hmmmm.

So cool, the quality of the image is quiet impressive...great shots.

it’s camera is impressive, but unfortunately flash is not available on it.

yes, and yet there are no news about the firmware enhancement.

impressive shots, but isn’t that the new Iphone has a lot of bugs?

High-powered HD cameras that are being used to shoot commercials won’t be looking particularly rosy after this pretty cool short film was shot at the Pikes Peak International Hill Climb with only an IPHONE 4. Amazing,am I right?

What a creative shoot done using Iphone. Impressive! Camera pixels, I believe is that 5MP camera will deliver excellent picture quality detail.

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