Video: Duxcoat Ruined our Wet T-Shirt Fun

There are a few obligatory things in any attention-grabbing car commercial. They are a desirable car, sweet cool music, and the optional good looking woman, and by optional we mean mandatory… Well, Duxcoat, a water and stain repellant company, decided to show us exactly how confident they are in their Nano paint treatment using the mandatory woman and one not-so-mandatory addition. For those that don’t know what Nano paint treatment is, it is a sealant that prevents water and stains from sitting on your car’s paint or windshield.

Onto the video… So, you have a rather attractive and (ahem) “well-equipped” woman jogging down an old dirt road in a white shirt, a Nissan Frontier , and a puddle of water. Hmm, can you do the math? If not, call in any former member of a fraternity and he’ll explain it to you (white shirt + water = see-through shirt and lots of hoops and hollers). In to ruin the fun is a well-fed man with upper torso equipment not quite as intriguing as the running woman’s.

All three converge in front of the mud puddle, leaving the woman and man soaked. Every male TopSpeed reader is now thinking the same thing “Woo Hoo!!” Well, there is a “wardrobe malfunction” in this commercial, but only with one of the two folks in white shirts. The other one is wearing a shirt coated with… Duxcoat! We’re not going to tell you which one, but we’ll leave it at this; at a certain angle, man boobs look a lot like those found on a female, so be careful with the staring on this one. You might give people the wrong idea.

You’ve gotta love creative advertising. Enjoy!


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