Having 15 million Facebook fans is no small thing for an automotive company. Recently, Ferrari broke through that mark and as a sign of appreciation for its 15 million — and counting — Facebook fans, the Italian automaker decided to dedicate a lap in the Ferrari LaFerrari to all of them.
It’s not a typical hat-tip gesture, but it’s the kind that only a company like Ferrari can think of. The two-minute video was shot through Google Glass and gives a unique point of view on what a LaFerrari lap looks like when you’re riding shotgun and Rafaelle de Simone, Head of Development Ferrari Test Drivers, sitting behind the wheel.
Speaking of reaching 15 million fans, Ferrari is in elite company. We did a quick check on Facebook and discovered that of the major automakers in the world, only BMW has more Facebook fans (or ’likes," depending on how you describe it) at almost 17.77 million likes. Ferrari’s now at 15,021,085 likes so it still has a ways to go before it can catch BMW in that regard.
But hey, 15 million fans is an achievement in itself, and like only Ferrari can, it showed its love for its fans in about as unique a way as it could.