While we often have praise for automakers who create interesting marketing videos, Hyundai’s latest one had us totally up in knots. Produced presumably by its German arm, Hyundai has produced a ten-minute promotional video of the European-spec i10 by slamming together scene reprisals from 70 different movies.
If you’re looking for any sense of this video , you’re probably not going to get any because the video is about as confusing, strange, and downright bizarre as any promo video we’ve seen in recent memory.
We’re going to stop short of calling it pointless because the mere fact that I’m writing this and you’re reading it means that Hyundai accomplished its goal of getting people to talk about this video. So props to Hyundai for that, but that still doesn’t take away from the fact that even after multiple viewings, the entire point of the video, other than to show the i10 in various scenes, still escapes us.
Maybe we have to watch it while our senses are impaired? Who knows, maybe a few glasses of something special will make for a totally different level of appreciation for this video.