Video: Infiniti Q50 Morphs Into Eau Rouge

This is arguably one of the coolest promo videos we’ve seen in quite some time. It’s for the Infiniti Q50 , or to be more specific, it’s transformation from the Q50 into the beastly Q50 Eau Rouge . Obviously, the full moon effect was used to highlight that fact akin to how werewolves rise whenever there’s a full moon. Oh, and guess what, a wolf even makes a cameo in the video !

Then there’s the Q50 Eau Rouge’s hesitancy to drive through a lighted tunnel, a fear that proved to be real when it turned back into the Q50 under the glare of all those tunnel lights. Once the sun starts to rise, the Q50 Eau Rogue makes hasty to return to its owner, but not before reverting back to Q50 form just as the owner/driver leaves the house to get into the car.

It’s a great ad that points out a lot of things about the Q50 Eau Rouge. My favorite, and something I just thought of now: the Q50 Eau Rouge is the automotive personification of a car that is actually a wolf hiding in sheep’s clothing.

That’s an appropriate use of an age-old figure of speech, right?


What is your take?

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