It's very easy to discount a Jaguar->ke39 sports car against its more heralded competition because you didn't always get to see the Cat showing off its claws.

But now that the British company has turned over a new chapter in their company's history, the Big Cat is primed and ready to present their new ferocious feline, the Jaguar XKR-S Coupe.

Think of all the past Jags that ran the streets of the world not so long ago. Now, imagine a sleeker, sportier, and far more menacing version that takes advantage of being the first model to be designed entirely under the guidance of Design Director Ian Callum. That's what you get with the XKR-S Coupe.

Not only does the design blow your mind, but it's also got the kind of performance credentials that would make the competition stand up and take notice. This promo video of the XKR-S Coupe will be all the evidence you need to understand that Jaguar means some serious business with their new sports coupe.

Don't mistake the XKR-S Coupe for meek because if you do, you better be ready to get pounced on.

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