McLaren has proved to be one of the more marketing savvy teams in the F1 grid these days.
Their latest venture, an animation short starring Jenson Button and Lewis Hamilton, is another home run in our books.
Titled "Tooned," the animated short series made its debut at the British Grand Prix on Sky Sports F1 last weekend. In this episode, Button, Hamilton, and Professor M - think McLaren’s version of a quirky scientist - all go to McLaren’s underground testing circuit to give the new McLaren F1 car a testing shakedown.
Button proceeds to win the coin toss to get first dibs on the car, but true to Hamilton’s always competitive nature, he somehow commandeers a rocket-powered F1 prototype to race Button in what turned out to be an "explosive" race. Not content with the finish, the two then proceed to use the "super-soft" tires to bound their way to the finish line, much to the chagrin of the clearly perturbed Professor M.
It’s a funny video that shows the lighter side of the McLaren F1 team. Well worth your time to check out!