Pioneering technology is a phrase that’s being thrown around rather loosely in the auto industry these days. But every so often, it applies to something that could potentially be really groundbreaking. For its part, Land Rover seems to think that it has something groundbreaking with the world’s first Transparent Bonnet concept.
Really, the name of this new technology is pretty self-explanatory. The bonnet, or hood, as we like to call it here, allows what Land Rover explains as a "new level of driver awareness". What that means is the hood provides a "see-through" augmented-reality view of the terrain ahead, making it easier for drivers to navigate around less-than-ideal conditions.
Land Rover accomplished this by putting cameras in the Discover Concept’s grille to capture data that will then be fed to a Head-Up Display inside the cabin of the vehicle. With it, the driver can see an unobstructed "see-through" view of the terrain. It’s never before done in the industry, making it that much more intriguing for everybody, us included.
The Transparent Bonnet concept is expected to be shown at the 2014 New York Auto Show with the Discovery Vision Concept . Rest assured, we’re going to keep a close eye on this new technology and see where Land Rover takes it from here.
Land Rover will reveal its design vision for a new family of Discovery vehicles at the 2014 New York International Auto Show.
The Discovery Vision Concept car will showcase the essence of a future family of SUVs built on Land Rover’s key principles of emotive design, unrivalled capability and ultimate versatility, taken to new levels using new customer-focused advanced technologies.
Gerry McGovern, Design Director and Chief Creative Officer for Land Rover commented:
“Discovery has been pivotal in helping to build the foundations of the Land Rover brand. It is admired all over the world and loved by its strong customer base. We have created the Vision Concept to share the essence of Land Rover’s new age of Discovery and to debut a new, compelling, relevant design direction that connects on an emotional level with customers of today and tomorrow.”
Land Rover reveals world’s first Transparent Bonnet concept allowing a new level of driver awareness with a ‘see-through’ augmented reality view of the terrain ahead, making the front of the car ‘virtually’ invisible from inside the cabin.
Cameras located in the vehicle’s grille capture data used to feed a Head-Up Display, effectively creating a ‘see-through’ view of the terrain through the bonnet and engine bay, breaking new ground in visual driver assistance. The technology, named Transparent Bonnet by its creators, shows how advanced technology will take Land Rover’s unrivalled capability to the next level.
The technology enables a driver climbing a steep incline or manoeuvring in a confined space to see an augmented reality view capturing not only the terrain in front of the car but also the angle and position of the front wheels.
From the city to the sand dunes, Land Rover’s new, driver-assisting technology will enable safer, smarter and more enjoyable driving in the SUVs of tomorrow.
Follow the excitement as the story continues to unfold over the next two weeks on Land Rover’s Facebook and Twitter pages.