Video: Lexus "Engineering Amazing" ad campaign

The whole point behind creating extravagant, informative, and creative commercials is to get people to buy, use, or sell your product. Of course, then there’s the bragging aspect where people air out all of their achievements in the hopes of allowing customers to realize just how fantastic their company is. Lexus has chosen the latter route with the creation of their "Engineering Amazing" consisting of five different commercials. These commercials detail the company’s accomplishments of the past few years in terms of technology, safety, and performance, and show how they have produced technology that will be relevant not just today, but 10, 20, or even 30, years from now.

When discussing the new campaign, Dave Nordstrom, Vice President of Marketing for Lexus said: "This isn’t just a campaign, it’s a statement that, for Lexus, the best is yet to come. It’s not about simply making incremental strides and improvements, but about taking giant leaps in innovation. The first evidence of this came with the recent unveiling of our LF-Gh hybrid concept car."

Check out the other four commercials after the jump.

Source: Lexus

Engineering Amazing Commercial - "Wall"

Engineering Amazing - A Future-Proof Approach

Engineering Amazing - An Exponential Leap

Engineering Amazing - A Future Powered by Hybrid


8 comments:

Its great to know that car manufacturers are now thinking of other and new ways of ad campaigns. Through good advertisements, many would able to check on the possibility of purchasing your products.

Those are really very good ads that they had. But the only thing that I am worried about is that if they would really be able to put these into practice.

Well, even though this one does look pretty good for an ad, what I am still looking for is the new car that they would introduce. I though they would be unveiling that one here,.

I think the best part that sets this Lexus commercial apart from others is it

emphasizes with the good of technology.

They show the results they’ve done answering the doubts of other which is a very impressive technique.

I would say that this one is definitely one of the more interesting commercials that has been done by Lexus lately. I have seen other ads that emphasized the manufacturers’ capabilities, but this is really something different.

Well, I guess you’re right. And I think that’s the goal of car manufacturer to make a lighter vehicle in order to produced a high speed performing vehicle.

hmm. I think I have read this news about a month ago. A Lexus machine to weave the carbon fiber chassis of this car to make it more precise! And I guess this is their technique to built a lighter Lexus model.

I would say that this one is actually quite a bold move coming out from Lexus. They had been under the radar for quite sometime now, so they really need something with a bang for their promotion.

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