In an effort to gain more mainstream exposure for the LF-A, Lexus has released the first commercial of the new supercar. In a nutshell, the ad highlights the engineering and racing exploits of the LF-A, a car that the company has described as a car for "emotional sports".
The voice-over is in Japanese so we couldn’t quite figure out what he was saying. Nevertheless, the photos and the video clips pretty much summed up what the commercial is trying to relay.
Needless to say, the commercial’s treatment was pretty impressive and one particular - the one where the LF-A was taking a hot lap at the Fuji Racing Speedway with Mt. Fuji in the backdrop - was equally top-notch, at least as far as were concerned.
Well no doubt on the design of this one because the assembly of this car was that good. Let’s say that the video looks interesting in a sense of the speed and the car controls but it will be tough for Lexus to reach the peak of the Ferrari Italia series that’s a competitor of this car.
That’s a good concept for a commercial that they market the speed and the capability of these car that makes more interesting. For the drifting and rally part, really that good for a minute commercial.
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