We don’t know if this commercial is going to be part of the Superbowl but it sure is witty enough to have a place on America’s biggest football game.
The commercial, which is promoting Mercedes’ new certified used-van program, features a dinged-up old Mercedes Sprinter jugging along a country road before its engine inexplicably conks out. As the driver opens the hood, an evil clown jumps out Jack-in-the-Box style.
Then the tag line comes: “Avoid surprises. Choose a Mercedes-Benz Used 1”.
Nice tag line, if you ask us. And we’ll be honest; the driver wasn’t the only one that was caught by surprise by that clown.
Well, I was surprised by the result of the video. That clown seems a little bit scary to me. I think Mercedes has made their point on this ad. Nice and straight.
Posted on
07.14.2011 @ 00:42