Video: Mercedes Uses Mario To Promote Its New GLA-Class

Mercedes has a history of enlisting famous celebrities to endorse its products. But none of them are anywhere close to awesome as the man the company tapped to promote the new GLA-Class . He may just be a plumber-by-trade, but this endorser is also a mushroom-stompin’, fireball-spewin’, Yoshi-ridin’, Princess Peach-savin’ bad-ass, the kind you wouldn’t want to mess with when he’s behind the wheel of a GLA-Class.

He is Mario, ladies and gentlemen and he’s coming for us all.

The new GLA-Class commercial featuring Mario is as different as it gets for an automaker. Last I played the game, I didn’t know that the Mercedes crossover could to run over mushrooms and jump over castles. Then again, last I remember, Mario was a tad bit pudgier than the overall-wearing dude that stepped out of the GLA. So we guess this is a bit of a dramatization...

But hey, Mario riding the GLA-Class. That’s how you tap into the child in all of us, Mercedes. And a 1-up for creativity...


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