There really isn’t a whole lot of words we could use to describe this video other than if you choose words like ‘spooky’, ‘creepy’ and ‘weird’. Whether or not Nissan intentionally made this Nissan Juke ad that way, well, they’re the only ones that can explain it.
Nevertheless, if you go past all the spookiness and look at this in a glass half full sort of way, Nissan is positioning the Juke as a vehicle that’s brimming with energy, enough to power an otherwise doldrum city. If you look at it that way, then this ad isn’t all that bad. Heck, that image of a pseudo Richard Simmons in a stationary bike does add a bit of humor to it, although that in itself is still a little creepy given how the whole tenet of this commercial runs.
In any case, there is something to be said about this commercial. If for nothing else, we can all take comfort in knowing that the Juke crossover can never be associated as a boring car. Weird? Maybe. Bland? Not after this ad.