The music-video style parody commercial that Nissan released features two men representing Ford engineers, dressed to the absolute nines decked with gold chains, rings, and fur coats, while sipping champagne and flocked by a multitude of scantily-clad women. Oh, and if you didn’t notice, there’s also a Ford Focus in the background. Yep, a Ford Focus in a Nissan commercial.
While the TV spot isn’t in English, the lyrics, when translated to Portuguese, translate to something like "All the luxury that I got, I got it with your money" and "Don’t weep because you’re paying extra money — your money was well spent, look what I do with it."
Obviously, the whole commercial didn’t sit too well with Ford, who thought that Nissan was sending a message to consumers that the Focus is overpriced in Brazil compared to the Japanese automaker’s Tiida sub-compact (it’s called the Versa in our neck of the woods). While there’s some truth to it - the Tiida is actually cheaper by a little under $2,000 in Brazil compared to the Focus - Ford didn’t like the way Nissan portrayed their company.
Ford’s lawsuit prompted Nissan to pull the television commercial, but apparently, not before the video found its way on the Internet. With the web being a lot more expansive and lenient than any form of medium these days, Ford’s going to have a hard time curtailing the showing of this Nissan ad.
gallery: Ford Focus
gallery: Nissan Versa