Even with Cars 2 not set to hit theaters until the middle of the year - June 24, 2011, to be exact - Disney and Pixar have taken to great lengths in promoting the sequel to the hit car-themed CGI movie.
Last weekend at WonderCon, the PR folks behind the Cars 2 unveiled an elaborate promotional gimmick, pretty much setting up how you can watch a the latest sneak peek of the highly anticipated movie. If you didn’t bother to attend the event, here’s how the set-up worked:
At WonderCon, the promoters displayed three cars just outside the convention center that promoted the Twitter account @ChromeLeaks and invited everyone to check out the account. Once inside, a subsequent link was given for what appears to be an old and supremely cheesy used car dealer advertisement. But once you go past the commercial’s corniness, you would have probably noticed that the commercial isn’t what it seems. Try going through the entire 57-second ad and...voila!...you get a link directing you to the newest Cars 2 promo, one featuring British secret agent Finn McMissile driving for his life against a bunch of evil auto-goons.
We’ve spared you the trouble of going through the whole sleuthing process to watch the new promotional video. Instead, we went ahead and posted the sneak peek of Cars 2 for your viewing pleasure. Enjoy!
gallery: Cars 2 gets "International" flavor