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Porsche has found a pretty interesting way to promote their vehicles; releasing a series of commercials that illustrate how their vehicles can be used for everyday activities. The series consists of the "Snowmobile," "Pickup Truck," "Getaway Car," "School Bus," and "Pet Carrier." Yeah, Porsche thinks their cars can manage all of those tasks. “It’s not only about the weekend joyride. It’s the only car in the world that combines true sports car exhilaration and the drivability for daily use. This campaign brings this fact to life, painting a bigger picture of the real Porsche value proposition, in some cases through the words and images of owners themselves,” says David Pryor, vice president of marketing for Porsche Cars North America. Of course, whether we agree or not, Porsche has certainly come up with an ingenious way of promoting their 911, Cayman, and Boxster models, although we just don’t them actually utilizing their personal Porsches for any of these tasks. One more video after the jump. 14 comments: Video: Porsche Engineered for Magic Commercials Actually these gorgeous cars don’t need magic on their commercials. The cars were a powerful hit as a subject and will target the market without any special features on it.
 Oh yes! I bet this one is a winner! And the other thing is that Porsche doesn’t focus only with their engineer but also on the team creative behind each production.
 Wow! I have seen on how Porsche make every car so special. Every car has an amazing detailing and performance! I really love them for their meticulous works!
 Well, even without the commercials, Porsche’s cars are already well know n for their reliability. So it is really not that surprising that the commercial actually runs along that line.
 Well, this one is actually a very nice strategy coming from Porsche. Some of the commercials that they have here are actually very funny, which is a good idea.
 These ads aren’t really all that good, but they certainly did drive home the point. But then again, even without these ads, everybody knows how good Porsche’s cars are.
 Yeah, I agree with you, it kinda showed that there is still more to their cars than just being luxury vehicles. But I doubt anyone would actually do all of these with a Porsche.
 Well, i guess they are not making the most impressive commercial but interesting I would say. For half second, they manage to show what are the capability and what you can expect from their cars! That’s awesome 
 I really like the “School Bus” take. It is quite humorous but also really shows the capability of the car. Hope they would come up with more of these soon.
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Posted on
06.30.2011 @ 23:01