Ever since Peter Schreyer – a former designer for Volkswagen and Audi – jumped on the Kia bandwagon to become its new design chief, the aesthetic quality of Kia cars have, to say the least, bumped up into the ranks of the ‘that’s actually a pretty classy-looking ride’ category.
Coincidence or not, you still have to give credit where it’s due and Schreyer has to receive – even if it sounds obligatory – some props for what he’s done to Kia. By taking some styling cues from his previous employers, Schreyer has turned cars like the mid-sized 2011 Cadenza sedan into something worthy of a positive double-take.
While there are still other qualifications we should judge the 2011 Cadenza on – handling and price tag come to mind – we can all take comfort knowing that Kia’s newest mid-sized sedan can hold its own in the aesthetic department against other more high-profile brands in the same class.
If you still need some further convincing on the design merits of the car, take a look at these promo videos and judge for yourself. It may not generate an overwhelmingly positive response but given it’s track record – which is, to say the least, average – the 2011 Cadenza looks like a Thanksgiving Day touchdown.