We don’t exactly know which one’s more impressive: that crystal Nissan 370Z or the fact that Shell, together with ad agency JWT and director Ivan Bird, could make a commercial as cool as this. We can’t decide on the matter so, we’re just going to have to settle for the fact that both are equally impressive.
By using a high-grade Perspex acrylic that created a pretty accurate working replica of the 370Z, Shell was able to demonstrate how the Shell Helix works through the car’s engine and how it coats the pistons, crank, and some of its other parts. Looking at it more intently, you’ll probably notice that the only thing that wasn’t ’crystalized’ in the 370Z are the tires and the spark plugs, which makes the whole commercial a sight to behold.
Check it out and, if you’re not impressed with how JWT was able to create this ad, then there’s clearly something wrong with you.