We all know that Kobe Bryant takes helicopter rides to go to his home games and jumps over Aston Martins like nobody’s business. What we didn’t know is that he could also fight crime, armed only with a basketball and...a Smart car.
In a market that’s as huge and as basketball crazed as China, Smart played it perfectly by tapping into one of the most popular basketball players in the world to be the brand’s resident ambassador and crime-fighter.
The new ad aims to educate Smart owners and more importantly, would-be owners on the merits of driving a car as small, agile, and city-ready as the ForTwo . Heck, if a 6’6" basketball player with spider-like legs can take down a fleeing art criminal, who says that you wouldn’t be able to do it too.
Check out the video of the Black Mamba and the Smar ForTwo in crime-fighting action.