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We all know that Kobe Bryant takes helicopter rides to go to his home games and jumps over Aston Martins like nobody’s business. What we didn’t know is that he could also fight crime, armed only with a basketball and...a Smart car. In a market that’s as huge and as basketball crazed as China, Smart played it perfectly by tapping into one of the most popular basketball players in the world to be the brand’s resident ambassador and crime-fighter. The new ad aims to educate Smart owners and more importantly, would-be owners on the merits of driving a car as small, agile, and city-ready as the ForTwo. Heck, if a 6’6" basketball player with spider-like legs can take down a fleeing art criminal, who says that you wouldn’t be able to do it too. Check out the video of the Black Mamba and the Smar ForTwo in crime-fighting action. .
17 comments: Video: Smart ForTwo and Kobe Bryant make for a great (...) haha that’s a funny yet cute commercial for Smart Car. But I really don’t see the relevancy of a NBA Player in a Car?
 The concept of this commercial is very good specially with Bryant who is now a superstar basketball player in NBA. The Black Mamba and the Smart for Two absolutely a great factor to this video.
 This one is definitely a heck of an ad. But come to think of it, even without this one, the ForTwo is actually as remarkable as it is, especially with the capabilities that it has.
 Well, this would be a great promotional video for the Smart Car! I never though that
its possible. BTW, the tag line of NBA says “where the amazing happens”...and it does happens!
 Same question pops up in my mind. I never thought that a big man like him could fit inside of a “small car”! Well, it just a proof that this car is quite spacious.
 If Kobe with be a crime fighter then he will be using a basketball instead of gun since his a "shooter". The ad was so cool and the Smart ForTwo is incredible!
 It seems that there will be a new cast off Fast and the furious movie! Kobe is such a talented guy, he can dunk and drift at the same time! BTW,Smart ForTwo is a cool ride also!
 I admittedly am a bit skeptical of the Smart Car At first. But I was really surprised to see the thing in action. I never knew that it would be able to perform like this.
 Hmm. It seems that Smart is really getting more aggressive in their advertising campaigns. But this one actually suits the ForTwo well, since it was able to show the car’s capabilities.
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Posted on
07.27.2011 @ 05:39