Switzerland is set to become the center of the auto world when the annual auto show opens next week. It’s also important to remember that the 2013 Burton European Open snowboarding event in LAXX, Switzerland is also on-going.
It’s important because MINI is a sponsor of the event and when a marketing opportunity presents itself, you know MINI going to take full advantage of it. So what exactly did MINI do?
Build a Countryman art car, of course; except that this isn’t just any other art car. It’s one that was designed by Swiss local artists Lu&Lu and has been rechristened as the Countryman RE:LAAX!
Using the Swiss Alps as the inspiration, Lu&Lu proceeded to draw an image - or something that resembles it - of the picturesque landscape of the region. And the best part is, they chronicled the whole thing via a video, which need we say more, is a must-watch.