Video: The making of the Lexus "Pursuit of Perfection" commercial

The Lexus "Pursuit of Perfection" ad that was released about a week ago was probably one of the coolest car commercials we’ve seen in quite a while. Naturally, an ad as awesome as that needs to have some sort of behind-the-scenes footage to explain just how the whole commercial was made from scratch.

Fret no more, folks. Lexus has finally given us what we’ve been clamoring for. In this three-and-half-minute video, we get an inside look at how the whole spot came to be, including interviews with a number of people that were directly involved in the making of the commercial. Among them include, Angella Johnson, a technical advisor and physicist from USC’s Physics Division and race car driver Scott Pruett, both of whom explained how the Lexus LF-A was able to break those crystal glasses, even if it seems that they didn’t cover all the bases with their explanations.

Nonetheless, it does give us a somewhat clearer picture as to how the commercial was created and, at the very least, should be able to quell some questions as to how those glasses shattered.

Video after the jump


2 comments:

nice Lexus has given their time and effort making the lexus commercial very teasing and interesting to watch.

Lexus already done that 20yrs ago, why they want to go backward? Besides, this sounds more like a Honda tagline.

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