Company CEOs usually have a kind of competitive understanding of each other. There’s nothing personal about; it’s just the way business works.
In the case of Toyota CEO Akio Toyoda and his Aston Martin counterpart Ulrich Bez, the truth couldn’t be any further from the truth. After already establishing a mutual working relationship between the two companies - the most recent of which was sharing the Toyota iQ platform with the Aston Martin Cygnet - Toyoda and Bez have become closer to each other than most CEOs that consider themselves competitors, albeit in a slightly stretched manner.
The latest collaboration between the two doesn’t involve a new auto partnership but instead, swapping race cars during the VLN auto series with Toyoda driving the Aston Martin V12 Vantage ’Zig’ and Bez manning the wheels of a Lexus LF-A Gazoo Racing .
Whether this video is merely a publicity stunt or it’s really a genuine show of competitiveness between the two is unknown, but the fact that you have the CEOs of two of the most accomplished auto brands in the country speaks to the ever-growing relationship between Aston Martin and Toyota.
Check out the video to see how the two CEOs fared in riding the race cars of their contemporary.