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Video: This Is How You Wrap A NASCAR Race Car With Sponsorship Logos


 
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One of the really cool things about watching NASCAR races, at least for those who are more into the aesthetic side of the proceedings, is checking out the sponsors for each team.

So, if anybody has ever wondered how these teams dress up their cars, Joe Gibbs Racing is here to provide you with the answer.

The solution is a vinyl wrap, which has been used by a growing number of racing teams to emblazon their respective sponsors’ logos. In the case of Kyle Busch and his No. 18 Toyota Camry NASCAR Sprint Cup race car, the sponsor is M&Ms, and if you didn’t know, the chocolate maker employs colorful branding.

So, the Joe Gibbs Racing Team decided to show us how they were able to turn the Camry from a bland matte black stock car to a certifiably colorful, ready-to-race machine. Check out the time-lapse video and watch how the magic unfolds. A normal procedure takes a little less than two hours. This video lasts for just over three minutes.

Well worth the watch.


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16 comments: Video: This Is How You Wrap A NASCAR Race Car With Sponsorship (...)


john_allen (509)
Posted on
01.6.2013 @ 15:07
Great job, dudes!I’d love to see more videos like this one smiley

brad_pole (452)
Posted on
01.6.2013 @ 15:06
It’s ok to me , I guess. However , considering how poor my car looks like right now!!

snow_castle (516)
Posted on
01.6.2013 @ 15:06
If you do that, Brad, people might think you ride a racecar

brad_pole (452)
Posted on
01.6.2013 @ 15:05
I want my car to look just like that toyota in the pictures gallery xD

Midocar (475)
Posted on
01.6.2013 @ 15:04
I could barely recognize the type of the car, behind that makeup, hahaa

john_allen (509)
Posted on
01.6.2013 @ 15:04
You must have lots of patience to be able to do such thing...

otto_hans (542)
Posted on
01.6.2013 @ 15:03
That’s a great strategy for some brands to make publicity, kewl

snow_castle (516)
Posted on
01.6.2013 @ 15:03
I’ve watched the video and I still don’t understand how they manage to fix that vinyl wrap on the car..

dave_mark (302)
Posted on
01.5.2013 @ 16:47
I can only imagine 2 humansized m&m’s riding that car, lol

gary_ladd (305)
Posted on
01.5.2013 @ 16:46
Yeah, that’s righ, but I guess it’s not their fault the sponsor was a bunch of delicious candies, huh

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