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Video: TV commercial speaks out against GM and Chrysler

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This is a television ad from the Ad Hoc Committee of Consumer Victims of GM and Chrysler urging the President and Members of Congress to make sure consumers are still protected from defective Chrysler and GM vehicles. Those are some pretty harsh words being spoken to the American automakers. It’s enough to make you think twice.


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8 comments:

That is true, something must be reassessed in terms of doing business, and it is true what the philosopher Rand have said, that pseudo-capitalism would not really work, rather only the real capitalism would objectively support the interest and value of the spirit of man. I believe that cars are but a reflection of man’s greatest achievement of his freedom and objectivity or his creativity and power, but some failed to know this some they end up loosing sight of what is essential. This is what happened to GMC—they lost, because they have forgotten the value of their work is the objectivity.

We can;t blame these men, sharing thier sentiments againts GM and we know why. GM over the years have forgotten the most essential part of providing real quality. I can also see how some MBA men destroy the reputation of every good company. From a very genuine intention towards a gain oriented motivation that slowly eroded the character and the thrust of the corporation. This is really sad but let this serve as learning for GMC

While this is hardly unusual for brand-oriented marketing, we’ll see how, in GM’s case, the technique becomes increasingly absurd as the company loses its bearings. When they started cutting corners and compromising the quality of their products, people knows that these commercials won’t cover the truth and this eventually lead to the near-death of the car company. Hopefully the new Govt funding for GM products to tap and maximize the hybrid/ electric market will revive the image of the old Michigan pride.

My father and grandfather owned multiple GM brands. Growing up I drove some of the great GM 60s era cars and also the less dependable 70s era cars (one of them being a Vega). In the glory days of GM, the 50s and 60s, engineers ran the company and GM built solid, dependable cars. In the 70s the Harvard MBA beancounter types started cutting corners trying to increase margins and at the same time started lowering quality. Market share has been going down ever since.

The one many companies ought to take notice of is that when you send a lot of work off-shore, locals lose their jobs, so don’t earn money, and can’t buy your goods and services. The death spiral begins. Oh, and the low cost labour markets where you sent the jobs, they won’t buy your high priced products and so you don’t have an alternate market. So once the advertising wears thin (and it will), you’re history, dead, kaput, gone!

I believe one of the factors that brought GM down is their inability to change or their refusal to change. Their corporate culture remained the same since the 50’s and the 8 cylinder cars. The year of 1973 (I was too little to remember) but as a case study, should have been a wake up call to produce cars that were gas efficient, then the crisis during Clinton with the Oil Comoanies when he threatened to flood the market with the US reserve. GM should have taken a hint and started producing less gas consuming cars, even now while Toyota is producing the PRISM, what is GM doing advertising: The big trucks, they based their production on the needs and wants of the mid-West. Chevrolet advertised hotdogs, applepies and Chevrolet, the whole population is not Mid-West.

GM’s woes were the result of an unrelenting focus on brand marketing, rather than product quality. Needless to say, a number of branding gurus have lambasted this viewpoint, probably because it assaults their parasitic business model. I think this is also sa valid point to consider GM’s precence in the last fifty years.

It ids not surprising that GMC and Chysler will receive this kind of lambasting from public after the JD powers quality assurance survey. It also means that there are great numbers of GMC and Chysler user who were not satisfied with their products and just wanted to correct the claim of JD powers

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