Sure, Audi has Justin Timberlake, but Alfa Romeo ’s bringing in their own A-list celebrity to be their key endorser. She comes in the form of the uber hot Uma Thurman. Famous for her roles in Kill Bill, Pulp Fiction, and My Superhero Girlfriend (ok, maybe not famous for the last one), Thurman and Alfa Romeo have teamed up for a new advertising campaign centered on the car brand’s new Giulietta hatchback, which will debut on Italian television on May 16.
The whole campaign, which was created by well-known ad agency Leo Burnett, will feature a host of ad campaigns on a variety of mediums including TV, press, posters, radio, web. The campaign will also be featured across the board throughout the major markets of Alfa Romeo in Europe.
Details behind what Leo Burnett and Alfa Romeo are cooking are still being kept inside the kitchen although we’ve heard that Thurman will play the parts of five different women, all of whom are said to symbolize the different souls of the Giulietta. It should be an interesting campaign to keep an eye on in the coming months, even more so because Uma Thurman is in it.