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Video: Volkswagen demos new 'DAS' virtual magazine for the iPad

About a week ago, we shared with you something that Volkswagen had cooking on its backburner . With the growing popularity of the iPad, VW saw it fit to jump into the bandwagon and launch it’s very own iPad-exclusive digital magazine. Calling it "DAS", which is short for Digital Automotive Space, the new virtual magazine allows the user to enjoy a multitude of functions, including a total of five chapters that show different aspects of what goes on behind the scenes in and around Volkswagen.

Luca de Meo, Volkswagen’s head of marketing, had this to say about their new brainchild: "DAS is an important building block in Volkswagen’s digital marketing strategy and gives us the opportunity for an interactive dialog with our customers."

If you’re interested to know how the DAS works on the iPad, you can check out this demo video prepared by Volkswagen.

Source: Volkswagen


4 comments:

Having the power of the GTA Spano has come from a 8.3-liter V10 engine which was pulled out from a Dodge Viper and then tweaked to output 780 hp and 920 Nm of torque. Well, I guess the price tag is appropriate with that aspects.

Why is this such a shocker? They have an iPhone game. I’ll have to download this and check it out.

For sure this is not a free apps for IPAD because it says here you can download the Demo version.

Well VW really means business..with this application, more consumers will have the interest on the VW cars.

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