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Video: Volvo's New Concept will be a Game Changer

If there’s one thing we can accuse Volvo of, it’s that the company has never been the type to value style over substance. As other automakers have taken immeasurable leaps to become more aesthetically appealing, Volvo continues to tread water, content on what it has at its disposal with little to none discernible outlook towards the future.

Everything changes, though, at the 2013 Frankfurt Motor Show because in Volvo’s own words, “The Vanilla Days are Over.”

To drive home this point, Volvo has released a teaser video of a mysterious concept that the company is promoting as the precursor for all of its upcoming transformative models. Though the details behind this concept are still being kept tight lipped, we can draw enough from the numerous teaser images that there really is something to this concept that we probably haven’t seen from Volvo in quite some time.

In one of the teaser shots, you can clearly identify that the absence of rear doors suggest that this concept could very well be a coupe. Parts of the front profile can also be seen in the other teaser video, showing hints of a vertical grille that we haven’t seen since the days of the classic Volvos. The large air intakes aren’t your typical Volvo designs, either, and do we even have explain why the headlight setup already looks far superior to anything we’ve seen from production Volvos in, like, forever?

Even the single shot of the rear gives us a hint of a potential name for the concept. There’s a big “C” badge that’s visible, possibly an indication that this concept will be called the Volvo C (fill-in-the-blanks)?

All our questions should have answers when the Frankfurt Motor Show opens its doors soon.

For now, click past the jump to watch Volvo’s Concept Trailer

Volvo: The Vanilla Days Are Over



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