With the up-coming launch of the much-ballyhooed second installment of the Twilight saga, ‘New Moon,’ the stars of the film are quickly ramping up promotional and marketing efforts to get people to watch the movie. Now, you might think that when we say ‘stars’, we’d be talking about Robert Pattinson and Kristin Stewart, right?
In this commercial by Volvo , the Swedish car company – and also the official car for the movie – releases a trailer of sorts to promote the new movie. The only thing different about this one from the other New Moon trailers is that Volvo is promoting the movies’ ‘other stars’, in particular, the Volvo C30 and XC60 .
Apparently, Volvo thinks that being associated with pale-skinned vampires would be reason enough for people to come watch the movie.