In what could possible be one of the brand’s most embarrassing moments in its history, Volvo’s attempted demonstration of their 2011 Volvo S60 sedan’s new ’Collision Warning with Auto Brake’ system goes horribly wrong when the car’s new system fails to work, causing the S60 to ram head-first into the back of a parked truck - in front of a stunned audience including members of the media.
According to Volvo, the system works in such a way that it "automatically brakes the car if there is an imminent risk of a collision with a moving or stationary vehicle. The system starts by alerting the driver and preparing the braking system for emergency braking. If the driver does not respond despite the warning, the brakes are applied automatically."
While previous tests of the system showed that it actually does work, Volvo - or at least that particular S60 sedan - chose a wrong time to mess up a demonstration that was supposed to reinforce the long-held notion that the Swedish car brand builds one of the safest cars in the world.